A Facebook Fan Page is a interactive profile for a business or organization that builds relationships with the community. Facebook Fan Pages typically include a wall, photos, a discussion board, an information tab and Facebook applications. Creating a fan page is the best way to represent your business on Facebook.

Recently Facebook changed the naming of the action from "Become a Fan" to "Like" explaining that “Like” offers “a simple, consistent way for people to connect with the things they are interested in, in fact, people click “Like” almost two times more than they click “Become a Fan” everyday.” In reality the desired result is still the same: accumulate fans and promote a business through Facebook.

3 Ways a Facebook Page Helps Your Business:

1. Establishes another presence for your business on the Internet

Creating a Business Page on Facebook provides a secondary presence on the internet where potential clients and customers can find information about your company and the products and services you offer. Unlike Facebook's personal Profiles, which are member-only accessible, Facebook Business Pages are public by default; that is, people need not be logged into Facebook to view a business's page.

2. Drives traffic to your website and improves website search engine optimization

By linking your Facebook Business Page to your business website, you can drive Facebook traffic back to your website which in turn builds favorable placement on search engines.

3. Strengthens customer relations and exposes the company to potential clients

As most business owners know, the best source of new clients is from referrals. As you post updates to your Page's Wall, or as Fans interact with your Page, these interactions appear in the Fan's News Feed. These interactions are subtle referrals for your business which promotes trust about your company.