Create 301 Redirects for Renamed Pages to Improve Search Ranking
Changing website page names is as inevitable as moving website hosts when a website outgrows its hosting services. Writing 301 Redirects is essential to the success of a website in order to keep your audiance's attention and increase search engine optimization. 301 Redirects will direct traffic to pages that have been moved or renamed.
Directing traffic to renamed pages is like informing the post office that you have moved and would like mail delivered to a new address. 301 Redirect statements are change-of-address forms for search engines. Without a redirect, visitors cannot find updated content and search engines will lower the website's ranking.
Written on Monday, 05 April 2010 22:16 by Gregory Feathers
