A Facebook Fan Page is a interactive profile for a business or organization that builds relationships with the community. Facebook Fan Pages typically include a wall, photos, a discussion board, an information tab and Facebook applications. Creating a fan page is the best way to represent your business on Facebook.
Recently Facebook changed the naming of the action from "Become a Fan" to "Like" explaining that “Like” offers “a simple, consistent way for people to connect with the things they are interested in, in fact, people click “Like” almost two times more than they click “Become a Fan” everyday.” In reality the desired result is still the same: accumulate fans and promote a business through Facebook.
3 Ways a Facebook Page Helps Your Business:
1. Establishes another presence for your business on the Internet
Creating a Business Page on Facebook provides a secondary presence on the internet where potential clients and customers can find information about your company and the products and services you offer. Unlike Facebook's personal Profiles, which are member-only accessible, Facebook Business Pages are public by default; that is, people need not be logged into Facebook to view a business's page.
2. Drives traffic to your website and improves website search engine optimization
By linking your Facebook Business Page to your business website, you can drive Facebook traffic back to your website which in turn builds favorable placement on search engines.
3. Strengthens customer relations and exposes the company to potential clients
As most business owners know, the best source of new clients is from referrals. As you post updates to your Page's Wall, or as Fans interact with your Page, these interactions appear in the Fan's News Feed. These interactions are subtle referrals for your business which promotes trust about your company.
Anyone can design a website, but building a successful business website takes talent, time and hard work. In order to compete with other businesses, a website has to be built correctly and optimized for search engines. Once the website framework is laid, content must be added frequently in order to keep the website at the top of search results. The more competitive the business niche and densely populated the market of competing companies (web design, real estate, cosmetic surgery, law firms etc) the more diligent a website owner must be to keep ahead of competitors.
Search engines are indexing social media sites to gather information on businesses and topics. Publicizing business-related content on social media sites increases the likelihood of being found on search engines while directing traffic from followers and fans to your website.
Creating inbound links is very important to the success of a business website. Search engines view links as connections of trust and weigh links accordingly. The more inbound links that a website has from other more popular and related websites the more clout that a website has within search results relevant to the business. The simplest way to create inbound links is to frequently comment on blogs relevant to your business. When commenting, make sure to add to the discussion and provide a quality opinion. If your comment seems like spam, there is a chance that a moderator will delete it.
Blogs are essential for a business to compete in search engine rankings and to increase visitor traffic. Blogging provides a way to write content that targets specific topics and keywords while developing relationships with customers outside of the physical confines of a business. Integrating a blog into a business website creates additional relevant content that search engines can index and display in search results related to the business.
