How important is social media to your business? What about finding new employees that use social media to bring in new business? Continental Airlines recently posted a position for a social media manager and twitter users responded. Brad Parler, a Houston area social media guru applied for the position Continental posted and started tweeting about it. Within hours Continental's followers grew and tweets about Brad were coming from his 5,000 plus followers recommending him to Continental Airlines. Discussions about the position and how social media was going to play into filling it were everywhere. Speedster1978, A poster at the FlyerTalk forums, mentioned "In this day and age, the resume is no longer the only tool people use, but social media as well." In today's economy social media can mean the difference between closing your doors or expanding because of rapid growth. Are you using social media to promote your business or still holding on to the idea that print marketing still works like it did before the rise of the Internet and social media? How important is social media to your business? What about finding new employees that use social media to bring in new business? Continental Airlines recently posted a position for a social media manager and twitter users responded. Brad Parler, a Houston area social media guru applied for the position Continental posted and started tweeting about it. Within hours Continental's followers grew and tweets about Brad were coming from his 5,000 plus followers recommending him to Continental Airlines. Discussions about the position and how social media was going to play into filling it were everywhere. Speedster1978, A poster at the FlyerTalk forums, mentioned "In this day and age, the resume is no longer the only tool people use, but social media as well." In today's economy social media can mean the difference between closing your doors or expanding because of rapid growth. Are you using social media to promote your business or still holding on to the idea that print marketing still works like it did before the rise of the Internet and social media? 
Written on Tuesday, 18 August 2009 15:08 by Gregory Feathers
